Demand Analysis

Independent Variables affecting regard of Cadbury Dairy Milk toll: This yield is a brand loyal reaping, so if at that place is a slight increase In the price, the essential of the merchandise go out die hard un impact. But if there is a decrease in the price, the hold of the product may meagrely increase.(Source: Galaxy Varieties, Rajkot) Income: If the income of the wad increases, the fill of the product withal increases and if the income of the people decreases, the demand of the product decreases because consequently people will go for lower price coffee like éclair or aviation of Rs.1 or Rs. 2. So, there is a positive relationship amidst income and the product demand.(Source: perspective Result) state & Age root: This product is meant for the children, adults and also for the senescent people so the time groups argon not a good deal affect the demand of the product so demand roost aforesaid(prenominal) and by the increase in the population, the demand of the product also increases. (Source: Group Discussion) Brand Image: The brand range of mountains of the Cadbury plays an cardinal role in the demand of the Cadbury.

This product has reinforced such(prenominal) a brand image that it has much attracted the reason of the consumers so they will not like to switch oer to the different brand Consumers judgment and preferences: Cadbury produced take out chocolates by employ the high quality of coffee bean and the taste has take over remained the same which has touched the heart of the consumers. So, they will not like to go for any other product. contention: There are many contenders li! ke Cadbury 5-star, Nestle Kit-Kat, parle chox, remote chocolates (Chinese Chocolates), lotee etc. in the market so if the price of the competitors increases, the demand of the dairy draw also increases. But if the price of the competitors decrease, the demand of the dairy milks not much affected by it.(Source: Survey Result) Price of Complementary Goods: Cadbury dairy milk is made from the milk, sugar, cocoa bean and cocoa powder. If the price...If you want to involve a serious essay, order it on our website: BestEssayCheap.com

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