Motorola Corporation

EFAS Weight Rating Weighted add together Opportunities 1 Consumer outdoor stage expansion 0 .7891 4 0 .1563 2 harvest-tide line and service expansion 0 .3945 5 0 .5 3 New available managers and top executives 0 .3945 2 0 .7891 4 Regaining of deep in thought(p) marketplace piece of ground 0 .69727 2 0 .3945 5 Diversification 0 .69727 1 0 .69727 Threats 1 The outgrowth strength of Asiatic brands 0 .3945 2 0 .7891 2 The emergence of optical expenditured commodity and the heavy patronage of a large bust of present consumer on cheaper but reliable products / services 0 .3945 4 0 .5781 3 The possible lockdown of a couple brand on a new telecommunications engineering science 0 .69727 1 0 .69727 4 Total offend of the nomadic retrieve handset in the international market 0 .3945 3 0 .5781 5 Technological plagiarisation 0 .3945 4 0 .5781 Total Weighted stool 3 .625 IFAS Weight Rating Weighted stigma Strengths 1 multi technology platform products and services portfolio 0 .3945 3 0 .5781 2 brand recall 0 .3945 4 0 .5781 3 its characteristic as being one of the firms answerable in leading , innovating and introducing new communications technology to the consumer 0 .69727 3 0 .3945 4 market leading 0 .69727 4 0 .7891 5 global aim most the human being 0 .3945 5 0 .75 weakness 1 distressing performance of its cellular phone handsets 0 .3945 2 0 .7891 2 poor sense of perpetration 0 .69727 2 0 .3945 3 income turned losses callable to underperforming assets and segments 0 .69727 2 0 .3945 4 pretermit of mass approach 0 .7891 2 0 .5781 5 pricing and price turn over that alienates a peachy appendage of consumers 0 .69727 4 0 .7891 Total Weighted Score 3 .625 strategical Factors Weight Rating Weighted Score Duration Comments compendious Intermediate Long S4 Market leadership 0 .3945 5 0 .5 x keeps Motorola competitive at least on S5 G! lobal presence around the knowledge build 0 .3945 2 0 .7891 x supports promotion and strong brand presence and recall W1 Poor performance of its cellular phone handsets 0 .3945 3 0 .7891 x due to poor selling and management W5 Pricing and price range that alienates a great fare of consumers 0 .3945 3 0 .5781 x focalization on mobile phone handsets O1 Consumer base exapansion 0 .3945 5 0 .5 x areas where Motorola do non have a foothold yet O4 Regaining of lost market assign 0 .3945 4 0 .5781 x recapture number two , or even number slot in mobile phone sales T1 The growing strength of Asian brands 0 .3945 3 0 .7891 x push stern Samsung T4 Total collapse of the mobile phone handset in the international market 0 .3945 3 0 .5781 x re-invent marketing strategy 3 .1...If you lack to get a full essay, order it on our website: BestEssayCheap.com

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