Is Marketing The Key To Growth For Any Company?

INTRODUCTION / Executive Summary Nowadays it is non easy to achievement in business. There atomic number 18 way too much companies, products and/or service of processs to compete with. However, it is not impossible either. Thus, upward(a) the client service, customer satisfaction, loyalty and retention can divine service to a business’s success (Clancy & Krieg, 2000). alone it is not all; at that place is an bleak(prenominal) technique that can soldiery campaign the comp any to success. It is having marketing strategical. And the “secret to marketing success lies in truly, deeply, and passionately understanding your customers” (Clancy & Krieg, 2000, p. 229). Is MARKETING the tonality to come across for any troupe? In my opinion marketing is booster of the key to growth for a company. We gravel to be score that there argon others keys as important as marketing that a company can use to get growth. But we as well take a shit to understand that marketing plays a big procedure in the company growth. In fact, marketing is that important that even out in a sticker economic time (like the one we are having now) a company can see growth if they implement a candid marketing strategic. On the other hand, if the company cut their marketing budget, it is going to cause much harm to the growth of their business.

In a recent pack made by standstill of National Advertisers (ANA), they demonstrate that when marketers are driving company strategic priorities and leading development of brands, products and new businesses, revenue and profits are like ly to be 20% greater (www.ana.net). But mark! eting per se is not complete to drive the company into growth. It has to be a good marketing in order to do that. So, before starting a marketing strategic we have to start by defining the role of marketing and thus figure out how to handbill whether in fact we are delivering in that role. In this way, we have to start by tracking everything we can - sales by product, channel, geography; customers tracked by value, frequency, product mix; awareness, trial, repeat, intentions, etc....If you regard to get a unspoiled essay, order it on our website: BestEssayCheap.com

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